After watching this video, I learned that our decision-making process is affected by many things. When making choices, if a third option is added (to the two choices to begin with) that is less desirable but like one of the other two options we tend to choose the superior-like option. We also irrationally decide if something is a bargain. He uses an example of subscription. There is an online version of the subscription which is cheap, a print version which is expensive, and the third option is a combo deal with the online and print subscription for the same price as just the expensive print subscription. Most people chose the expensive combo deal. When the combo deal was taken away, there was only the online and print subscription choices. Then, most people chose the cheap online subscription.
The speaker uses many illusions to prove his point. He says that the human mind is incapable of detecting an illusion which shows the lack of humans' decision processes. Once example is when he shows two tables, one turned horizontally and one turned vertically. Our mind tricks us into thinking that the table turned vertically is longer, even though it is the exact same length. He also shows statistics that display how options affect the human decision-making process. The statistic shows difference in organ donation in different countries. In one country the dmv had a box that said check this if you want to participate in organ donation. The other country said check this box if you do not want to participate in organ donation. The results concluded the countries that said "check this box if you do not want to participate in organ donation" had practically no one check that box.
The speaker uses numerous examples to prove his point. He uses examples with attraction. He has three computer generated male faces. Two are similar but one of the two has been photoshopped to be less desirable. People choosing between the two faces chose the man who was similar but superior to the undesirable. Another example was medical reasons. A doctor told a patient to start hip replacement therapy but found he hadn't tried the ibuprofen option. Most doctors would go and try the ibuprofen. But in the other example ibuprofen and another drug were added as options. The doctors then just kept the patient on hip replacement therapy and this shows humans are irrational decision makers.
This video shows us that we are not thinking through our decisions very well when we make them. We are highly influenced by factors making one choice more desirable than others. This video will help me think through my decisons more when I face an obstacle like choosing one thing over another since it may seem like a better bargain. Education should not have outside sources that impact students' decision making. Students need to be able to stand their ground on a decision not just because it's a better bargain. The world's population should consider options while making decisions and think if one of the choices was taken away, would they choose something different?
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